Email marketing

The Plan

Before you do anything else you need a plan.  What is the purpose of this email campaign?  What do you hope to accomplish?  Set a clear path from the beginning to avoid doing useless tasks.  The more you break down your goal into segments the more likely you will achieve it.  Take a few couple minutes to your goal down and how you plan to achieve it.

Call of action

Now that you have a goal in mind let’s break it down into actionable steps and put a timeline to it.  What was your goal? A list with a population of 1 million? To spend less time on content creation through automation?  To look more like a professional business? What company have you heard of that doesn’t use email marketing? You goal may of even been to get feedback on a products or idea. Email is useful in a lot of different ways, and can achieve many different goals in business.

Designing your email

Your main goal on designing the email should be your call to action. Every thing should be built with that in mind. Arguably, the second most important detail is your subject line. Writing an email without an interesting subject like is like going fishing without a hook on your line. I guess you might get lucky and the line gets tangled up in a fishes gills, but you definitely won’t be filling a pipeline. Pay attention to the flow of the email. Use a common color skeme, make it look professional. Using a graphics editor like
DIYthemes, LLC.
will help a lot here. It doesn’t have to look like an infographic but it shouldn’t look like a novel either. Besides having a good hook in the subject, also remember to stay on topic to keep the reader’s attention. Don’t forget spellcheck.

Automation

To keep your pipeline full and have a steady funnel coming, you’re going to want some automation. There’s many ways you can automate your email marketing strategies. First thing you should do is set up a landing page. A landing page can be different variants but they’re all used for lead generation. The most common forms are newsletters, and subscriptions. You need something to give in return for the email. The easiest way to set up a landing page is by using a program such as GroupMail will host the landing page on your website, and pull the generated leads. Turning it into a list and making the whole process a lot easier. Now it’s just a matter of time until that list starts filling up, use that time to plan a marketing strategy for your new pipeline.

#100daysofcode

Need to code

I’m currently out of town working with a crappy laptop that Android studio barely runs on.  I have projects I need to work on.   I’ve been looking for any way I could work on them from my iPhone but have not found anything.  I guess I’ll have to buy a new laptop cause this ain’t going to work.

Python scripting

Why learn to code with Python?

Programming.jpeg

When you learn to code in Python, there are many paths it could lead you too. It has many uses in business, data analysis, statistics, automation, various business tools, database management to name the least.

It has an extensive game library in the forms of PyGame and Blender. It has many uses in science as artificial intelligence and virtual reality. The military use it for cyber security and hackers like it for its abundance of hacking tools. You can automate emails, design beautiful websites, or write scripts.

But the number one thing Python is good for is for learning. It’s arguably the easiest language to learn and with it’s huge and helpful community, always willing to get you out of a bind. Coding with Python is a great way to get some coding experience and jump start your career.

What is your favorite use of Python?

Should you learn mobile programming on Android or Apple?

Android or Apple?

You might choose Apple or Android, it, could go either way depending on how the application you’d want to make or the languages you know.   They both have some pros and cons, I wasn’t sure which I would go with.  If I go with Apple I would have to learn Swift, but choosing Droid would mean JavaScript. They both have their pros and cons, but while looking up which one I would go with, I seen something else instead. It was just what I was looking for and never knew it. I didn’t have to give up Google or Apple, and I could write my code just one time in C# and the shared database would work on both platforms. That’s pretty good.

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